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ENGINEERING LEADER

WordPress Developer

Speaker & Teacher

Unapologetic Punk

Mitch Canter

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I don’t just build websites…

I BUILD ENGINEERS.

What’s up, friends? 🤘 I’m Mitch Canter; Director of Engineering at WebDevStudios. I lead the teams that build modern WordPress solutions at enterprise scale. I’ve spent 20+ years breaking, fixing, and shipping websites. More recently, I’ve learned to lead the next wave of breakers, fixers, and shippers.

Over twenty years of coding have honed my skills. The more recent years have taught me the more challenging aspect – the human element of management.

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So… what brings you here?

You lead engineers too.

I write about 1:1s, leading calmly through chaos, and building teams that ship without burning out.

  • Fight for the User

    Fight for the User

    Every year, 30,000 new products hit the marketplace. Products that have been properly researched, documented, engineered, and marketing. Products that every CEO and product manager will swear up and down is “the big one”. 95% of those products, by statistic, are destined to fail. It’s scary, as a product manager, to know that you are…

Articles On Leadership →

You need a speaker.

Nearly two decades of speaking on a global stage on WordPress, social media, and content creation.

  • Speaking

    Speaking

    My One Rule: NEVER Bore The Room. I’m Mitch Canter – Director of Engineering at WebDevStudios, and someone who has been getting on stages since 2008 to talk about building software and – increasingly – about leading the people who build it. Whether it’s a keynote to a few thousand or a workshop for a…

Speaking Topics →

You’re HIRING.

Here’s how I think about engineering leadership, delivery, and doing right by the people doing the work.

  • Mistakes Happen… But They Should Only Happen Once

    Mistakes Happen… But They Should Only Happen Once

    No one has ever asked about my management philosophy in an interview. They really should. When companies hire a people leader for engineers, the questions center on what the person knows: frameworks, architecture, their tech stack, things like that. That’s fair enough; a manager with no understanding of what the team builds will struggle to…

Articles On Management →

You Want DEEP-CUTS.

Tutorials, guides, expert analysis… and a few honest takes on WordPress and its ecosystem.

  • How to Add Rainbow Text To WordPress

    How to Add Rainbow Text To WordPress

    I’ve been tinkering with the theme on this website, and I’m been very happy with how things have come out. I have a soft spot for gradients, especially with the ‘punk’ color scheme I’ve been using on my branding. One question I get, consistently: “How can I achieve the rainbow gradient text effect”? It’s actually…

Read The Guides →

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